Easy, Low Cost Things You Can Do For Your Small Business Online
My thanks to Ed Dale for his wonderful YouTube video; I just want to flesh things out a bit for you, and put things in a slightly different order.
The first thing you can do to help your business is free, other than about 15 minutes of your time. Get it listed with Google Local. Google is the largest search engine in English-speaking countries, and feeds results to many smaller niche engines.
People often prefer to deal with a local company when possible, and online search is fast becoming the preferred method to finding businesses, rather than those old phone books. The internet is more up-to-date and complete, providing more information to them, at a lower cost to you. Everybody wins.
Google will often find your information from other sources, such as Localeze or InfoUSA, but don’t rely on these, as they may be incomplete or inaccurate.
Visit Google Local here: http://Google.com/local/add
In addition, Google checks authority sites like these for ranking purposes. If your information is consistent across these authority sites, your reputation is stronger and ranking is improved. So it makes sense to visit these sites to ensure your listings are up to date and complete.
If you are a member of your local Better Business Bureau, make sure that your listing there is complete: http://www.bbb.org
Some other Local Business Directories Authority sites to visit:
InfoUSA: http://www.license.infousa.com/UpdateListing.aspx
SuperPages.com: http://advertising.superpages.com/spportal/businessprofilebegin.do
Localeze.com: http://webapp.localeze.com/extranet/
Make certain all of your listings at these directories are correct and current. Next: Your Domain
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Thank you. Informative and useful.
Good, sound advice on google local. I’ve found the biggest key for me and my small business is getting my name out there everywhere. There are hundreds of free sites willing to put your business name on their site for free. In addition, I use the power of video on my websites, youtube, facebook, adwido, again… all free! You’ll find the more places you post your content to, the more likely your business is to be found. Also, keep an eye out for what the Chambers around the country are doing online.
Quite true `;->
I’ll be addressing these and more in an upcoming post.